It's no secret anything you can do on Mobile is a plus. The problem is data and analytics, charts, grids and dossiers don't represent well on such a small form factor as an iphone. My goal was not replicate what you can do inside of Microstrategy or any data analytics software but to push key daily info to each persona on their nightstands each morning. Based on user preference - a CEO could wake up and see if his daily cash was above or below targeted projections. If it wasn't - the app could alert the appropriate parties to initiate action. A deeper dive into the application would provide market/region by date - trends with the click of a thumb.